People-First Technology and Strategy
Location intelligence is becoming increasingly central to enterprise analytics, with organizations in sectors such as retail, logistics, and financial services integrating geospatial data into decision-making systems. A 2016 McKinsey report projected that data-driven decision-making could generate trillions in economic value, with location data playing a key role in operational and strategic improvements (Manyika et al., … Continue reading Reframing Location Intelligence From Where to Why
For the last handful of months, I’ve been working with my father’s company, Cercana Systems, to assist with content marketing and business development. In college, I finished most of a public relations degree at The University of Alabama before the first of my two daughters graced us with her presence and we decided to move … Continue reading A Novice Takes a Stab at GIS
When most people hear "geospatial," they immediately think of maps. But in many advanced applications, maps never enter the picture at all. Instead, geospatial data becomes a powerful input to machine learning workflows, unlocking insights and automation in ways that don't require a single visual. At its core, geospatial data is structured around location—coordinates, areas, … Continue reading Geospatial Without Maps