Month: May 2025

Reframing Location Intelligence From Where to Why

Posted on 2025-05-12 by Cercana

Location intelligence is becoming increasingly central to enterprise analytics, with organizations in sectors such as retail, logistics, and financial services integrating geospatial data into decision-making systems. A 2016 McKinsey report projected that data-driven decision-making could generate trillions in economic value, with location data playing a key role in operational and strategic improvements (Manyika et al., 2016). Yet too often, location intelligence stops at the “where” , relying on maps, heatmaps, and dashboards that answer where events occur but fail to uncover why they happen. In a world where spatial data is richer and more interconnected than ever, it’s time to reframe the question.

Beyond Map-Centric Thinking

In a previous post, we explored how geospatial thinking often extends beyond visual maps and into the structure of the data itself. This post builds on that perspective by examining how organizations can move from observing where things happen to understanding why they happen.

Traditional geospatial tools have served us well by constructing maps from layers of information , showing us densities, boundaries, and movements. But these layers often describe what is happening, not what is causing it. They prioritize representation over interpretation.

As geographer Rob Kitchin observed, data infrastructures are shaped by what they are designed to reveal , and too often, spatial tools are built around display rather than reasoning (Kitchin, 2014). A map may show that customer churn is higher in certain neighborhoods, but it won’t explain the underlying factors , such as infrastructure decay, service gaps, or shifting demographics. The real opportunity lies not in seeing where something happens, but in understanding why it happens there , and what to do about it.

Why ‘Why’ Matters

In this context, understanding why means uncovering the underlying factors, influences, and sequences that drive spatial events. This goes beyond simply observing patterns to reveal the relationships and conditions that cause them. At its core, this means identifying causal factors (what directly or indirectly triggers an event), recognizing spatial influence (how neighboring locations or connected networks impact outcomes), and analyzing temporal sequences (how events unfold over time and shape one another).
To uncover the why, organizations must expand beyond latitude and longitude. They must analyze relationships, influences, and sequences that affect outcomes. This means incorporating spatial-temporal data, behavioral context, and causal modeling into their workflows.

For example:

  • Why do outages cluster in specific parts of a grid?
  • Why do certain stores underperform despite high foot traffic?
  • Why does a transportation route fail under specific weather conditions?

These questions require a shift from descriptive to diagnostic and predictive reasoning. As Harvey Miller emphasized in his work on time geography, it’s essential to understand how entities move through space over time , and how those movements interact (Miller, 2005).

Enabling the Shift from Where to Why

Several techniques support this evolution:

  • Spatial-temporal modeling captures how patterns change over time and space, useful for everything from crime forecasting to disease tracking.
  • Graph-based spatial reasoning allows entities to be analyzed in networks of relationships , for example, how upstream supply chain disruptions propagate downstream.
  • Machine learning models can incorporate spatial lag and neighborhood context as predictive features, treating geography as more than metadata.

Spatial-temporal modeling has proven essential in forecasting dynamic phenomena such as urban crime, traffic congestion, and disease spread. For instance, spatial-temporal models were central to COVID-19 response strategies, enabling public health officials to predict transmission hotspots and allocate resources accordingly (Yang et al., 2020).

Graph-based spatial reasoning enhances the ability to model systems as interconnected networks rather than isolated locations. This is especially useful in domains like disaster response and logistics. Recent research by Attah et al. (2024) explores how AI-driven graph analytics can improve supply chain resilience by revealing hidden interdependencies and points of failure across logistics networks.

Machine learning techniques are increasingly integrating spatial features to improve prediction accuracy. By incorporating spatial lag , the influence of neighboring observations , models can more accurately predict property values, infrastructure failure, or customer churn. The PySAL library, for example, supports spatial regression and clustering techniques that extend traditional ML approaches to account for spatial dependence (Rey & Anselin, 2010).

A wide range of modern technologies now support advanced spatial reasoning and spatio-temporal analytics at scale. These include open-source databases like PostgreSQL with PostGIS for spatial querying, graph databases such as Neo4j for topological reasoning, and analytical libraries like PySAL for spatial econometrics and clustering. Complementing these are cloud-native tools and formats that enhance scalability, flexibility, and real-time responsiveness. Columnar storage formats like Parquet and Zarr, distributed processing frameworks such as Apache Spark and Delta Lake, and streaming platforms like Kafka all enable organizations to model space and time as interconnected dimensions , moving beyond static maps toward continuous, context-aware decision-making.

Such methods shift the focus from identifying where something happened to uncovering why it happened by revealing the spatial dependencies, temporal sequences, and system-level interactions that drive outcomes. Far from being merely theoretical, these techniques are already delivering measurable impact across a wide range of sectors including public health, logistics, urban planning, and infrastructure. Organizations that embrace them are better positioned to make timely, data-driven decisions grounded in a deeper understanding of cause and context.

How Cercana Helps

At Cercana Systems, we help clients build deep-stack geospatial solutions that go beyond visualization. Our expertise lies in:

  • Designing data architectures that integrate spatial, temporal, and behavioral signals
  • Embedding spatial relationships into data pipelines
  • Supporting location-aware decision-making across logistics, infrastructure, and public services

We help clients uncover the deeper patterns and relationships within their data that inform not just what is happening, but why it’s happening and what actions to take in response.

Conclusion

The future of location intelligence lies not in better maps, but in better questions. As spatial data grows in scope and complexity, organizations must look beyond cartography and embrace spatial reasoning. Reframing the question from “Where is this happening?” to “Why is this happening here?” opens the door to more strategic, informed, and adaptive decision-making.

References

Attah, R. U., Garba, B. M. P., Gil-Ozoudeh, I., & Iwuanyanwu, O. (2024). Enhancing supply chain resilience through artificial intelligence: Analyzing problem-solving approaches in logistics management. International Journal of Management & Entrepreneurship Research, 6(12), 3883–3901. https://doi.org/10.51594/ijmer.v6i12.1745

Kitchin, R. (2014). The data revolution: Big data, open data, data infrastructures and their consequences. SAGE Publications. https://doi.org/10.4135/9781473909472

Manyika, J., Chui, M., Brown, B., et al. (2016). The age of analytics: Competing in a data-driven world. McKinsey Global Institute. https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-age-of-analytics-competing-in-a-data-driven-world

Miller, H. J. (Harvey J.) (2005). A measurement theory for time geography. Geographical Analysis, 37(1), 17–45. https://doi.org/10.1111/j.1538-4632.2005.00575.x

Rey, S. J., & Anselin, L. (2010). PySAL: A Python library of spatial analytical methods. In Handbook of Applied Spatial Analysis (pp. 175–193). Springer. https://doi.org/10.1007/978-3-642-03647-7_11

Shekhar, S., Evans, M. R., Gunturi, V. M., Yang, K., & Abdelzaher, T. (2014). Spatial big-data challenges intersecting mobility and cloud computing. 2012 NSF Workshop on Social Networks and Mobility in the Cloud. http://dx.doi.org/10.1145/2258056.2258058Yang, W., Zhang, D., Peng, L., Zhuge, C., & Hong, L. (2020). Rational evaluation of various epidemic models based on the COVID-19 data of China. Mathematical Biosciences and Engineering, 17(3), 3051–3064. https://doi.org/10.1016/j.epidem.2021.100501

Geospatial Without Maps

Posted on 2025-05-01 by Cercana

When most people hear “geospatial,” they immediately think of maps. But in many advanced applications, maps never enter the picture at all. Instead, geospatial data becomes a powerful input to machine learning workflows, unlocking insights and automation in ways that don’t require a single visual.

At its core, geospatial data is structured around location—coordinates, areas, movements, or relationships in space. Machine learning models can harness this spatial logic to solve complex problems without ever generating a map. For example:

  • Predictive Maintenance: Utility companies use the GPS coordinates of assets (like transformers or pipelines) to predict failures based on environmental variables like elevation, soil type, or proximity to vegetation (AltexSoft, 2020). No map is needed—only spatially enriched feature sets for training the model.
  • Crop Classification and Yield Prediction: Satellite imagery is commonly processed into grids of numerical features (such as NDVI indices, surface temperature, soil moisture) associated with locations. Models use these purely as tabular inputs to predict crop types or estimate yields (Dash, 2023).
  • Urban Mobility Analysis: Ride-share companies model supply, demand, and surge pricing based on geographic patterns. Inputs like distance to transit hubs, density of trip starts, or average trip speeds by zone feed machine learning models that optimize logistics in real time (MIT Urban Mobility Lab, n.d.).
  • Smart Infrastructure Optimization: Photometrics AI employs geospatial AI to enhance urban lighting systems. By integrating spatial data and AI-driven analytics, it optimizes outdoor lighting to ensure appropriate illumination on streets, sidewalks, crosswalks, and bike lanes while minimizing light pollution in residential areas and natural habitats. This approach not only improves safety and energy efficiency but also supports environmental conservation efforts (EvariLABS, n.d.).

These examples show how spatial logic—such as spatial joins, proximity analysis, and zonal statistics—can drive powerful workflows even when no visualization is involved. In each case, the emphasis shifts from presenting information to enabling analysis and automation. Features are engineered based on where things are, not just what they are. However, once the spatial context is baked into the dataset, the model itself treats location-derived features just like any other numerical or categorical variable.

Using geospatial technology without maps allows organizations to focus on operational efficiency, predictive insights, and automation without the overhead of visualization. In many workflows, the spatial relationships between objects are valuable as data features rather than elements needing human interpretation. By integrating geospatial intelligence directly into machine learning models and decision systems, businesses and governments can act on spatial context faster, at scale, and with greater precision.

To capture these relationships systematically, spatial models like the Dimensionally Extended nine-Intersection Model (DE-9IM) (Clementini & Felice, 1993) provide a critical foundation. In traditional relational databases, connections between records are typically simple—one-to-one, one-to-many, or many-to-many—and must be explicitly designed and maintained. DE-9IM extends this by defining nuanced geometric interactions, such as overlapping, touching, containment, or disjointness, which are implicit in the spatial nature of geographic objects. This significantly reduces the design and maintenance overhead while allowing for much richer, more dynamic spatial relationships to be leveraged in analysis and workflows.

By embedding DE-9IM spatial predicates into machine learning workflows, organizations can extract richer, context-aware features from their data. For example, rather than merely knowing two infrastructure assets are ‘related,’ DE-9IM enables classification of whether one is physically inside a risk zone, adjacent to a hazard, or entirely separate—substantially improving the precision of classification models, risk assessments, and operational planning.

Machine learning and AI systems benefit from the DE-9IM framework by gaining access to structured, machine-readable spatial relationships without requiring manual feature engineering. Instead of inferring spatial context from raw coordinates or designing custom proximity rules, models can directly leverage DE-9IM predicates as input features. This enhances model performance in tasks such as spatial clustering, anomaly detection, and context-aware classification, where the precise nature of spatial interactions often carries critical predictive signals. Integrating DE-9IM into AI pipelines streamlines spatial feature extraction, improves model explainability, and reduces the risk of omitting important spatial dependencies.

Harnessing geospatial intelligence without relying on maps opens up powerful new pathways for innovation, operational excellence, and automation. Whether optimizing infrastructure, improving predictive maintenance, or enriching machine learning models with spatial logic, organizations can leverage these techniques to achieve better outcomes with less overhead. At Cercana Systems, we specialize in helping clients turn geospatial data into actionable insights that drive real-world results. Ready to put geospatial AI to work for you? Contact us today to learn how we can help you modernize and optimize your data-driven workflows.

References

Clementini, E., & Felice, P. D. (1993). A model for representing topological relationships between complex geometric objects. ACM Transactions on Information Systems, 11(2), 161–193. https://doi.org/10.1016/0020-0255(95)00289-8

AltexSoft. (2020). Predictive maintenance: Employing IIoT and machine learning to prevent equipment failures. AltexSoft. https://www.altexsoft.com/blog/predictive-maintenance/

Dash, S. K. (2023, May 10). Crop classification via satellite image time-series and PSETAE deep learning model. Medium. https://medium.com/geoai/crop-classification-via-satellite-image-time-series-and-psetae-deep-learning-model-c685bfb52ce

MIT Urban Mobility Lab. (n.d.). Machine learning for transportation. Massachusetts Institute of Technology. https://mobility.mit.edu/machine-learning

EvariLABS. (2025, April 14). Photometrics AI. https://www.linkedin.com/pulse/what-counts-real-roi-streetlight-owners-operators-photometricsai-vqv7c/